According to research by marketing analysts at Hitwise,
Facebook superseded search engine giant Google for the first time as the years top-visited website in the United States.
The social media site accounted for 8.93 million of all U.S. visits between January and November 2010 while Google had 7.19 percent of visits. Last year, Facebook placed third behind second place Yahoo! Mail and first place Google.
The accomplishment is due to social layer of Facebook and the megatrend of social gaming like FarmVille. It’s reported that Google plans to roll out a "social layer" uniting its Web assests in 2011, but the company has down-played speculation that it will launch it’s own full social network platform.
While Facebook is leading on the social graph one of the Web's most popular activities is watching online video and Google has a dominate lead in that category as the owner of YouTube, the company serves up the vast majority of online video views.
As far as the lead of the most-searched terms, Facebook maintained its dominance in the most-searched terms category for the second year in a row. While in other categories, Kim Kardashian beat Oprah, Rush Limbaugh, Miley Cyrus and Glenn Beck as the top people search term while Lady Gaga and Dancing with the Stars beat out Justin Bieber and American Idol respectively.
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