SUMMER 2007 ADVERTISING CAMPAIGN
“POOL PARTY”
ARMANI EXCHANGE MAKES A GLOBAL SPLASH WITH THE LAUNCH OF SUMMER 2007 ADVERTISING CAMPAIGN
The Campaign – Summer 2007 – Dive into the mischievous world of romanticism and seduction with the Armani Exchange Summer 2007 advertising campaign, with images that reveal a youthful spirit and sensuality that is always sophisticated, stylish and modern.
The Launch – “Pool Party” will launch in May 2007, with a series of color images that break in major national media—print, outdoor ads, direct mail, and online.
Cast & Crew - Shot digitally by world fashion photographer Tom Munro (Management Artists Organization) and styled by Victoria Bartlett (Management Artists Organization) created by an in-house team under the direction of Tom Jarrold (SVP Marketing and Creative for A|X). The cast features Alessandra Ambrosio (Elite), Ambrose Olson (Click), and Vinci (Irene Marie). Hair by Neil Moodie (Tim Howard) and Make-up by Mark Carrasquillo (Art and Commerce).
The Location - This two-day shoot was shot in an outdoor studio, creating a dreamlike pool scenario where seductive danger and romance are only a wave away.
