Armani Exchange Styletraxx

This afternoon, the A|X Denim Chill Truck parked itself outside the A|X Robertson store (157 Robertson Blvd. @ Beverly), and will be there until 6pm.

The retro ice cream truck is serving up sweet treats, the latest A|X Fall 2010 denim styles and cool denim deals! A|X invites you to stop by pick-up great give-a-ways, cool denim deals on the latest styles of A|X Denim and “Cool Down for a Cause“– proceeds from the day will benefit the SurfRider Foundation and their efforts with he Gulf Oil Spill.

The truck also had some celebrity visitors today who stopped by for a cool treat, and some even participated in handing out ice cream to guests.

Follow us on twitter @armaniexchange and find out where will the truck will be tomorrow as we serve up style around the LA Area.

Check out some additional candid pics from the event, after the jump...