Last year Lady Gaga was announced as Poloroid's new creative director. Although we never heard any news about her efforts with the company. It only took a year - but time has finally come and we are only hours away from the debut of Lady Gaga and Poloroid's new GREY COLLECTION.
Lady Gaga unveiled the first products of her "GREY COLLECTION by Haus of Gaga" in collaboration with Polaroid called yesterday at 3:30 PM PST. The first product is a pair of sunglasses that can shoot photos and record videos. These photos and videos can be stored in the memory which is held in the sunglasses earpiece. The sunglasses also feature a screen in front of each eye that can play the recorded images."This is the first ever pair of sunglasses that can be worn out to protect your eyes from the sun and they can also take pictures." - according to Lady Gaga.
The highly anticipated sunglasses will hit stores later this year. The price is yet to be announced.
The second product from "Haus of Gaga", is the GL10 mobile photo printer, which can be paired through Bluetooth with any cellphone, except Apple's iPhone. Gaga explained that the exclusion was due to Apple's limitation and not Polaroid's.
It will be available in April for $150.
Finally, Gaga showed the new Polaroid camera under her line. It can print out photos just like the regular Polaroid cameras, but it can also record them digitally. It is expected to arrive late this year. After Gaga's reveal she personally thanked Poloroid for their efforts with her - "I want to thank Polaroid personally for treating me not as a spokesperson and not as a face for the brand, but they honored me as a woman, as a creative director and they really let me put my hands in there and design this myself."
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