As reported on Styletraxx, David Beckham has signed a three-year deal with the House of Armani to appear in the sexy print campaign for Emporio Armani’s underwear collection, launching in the U.S. January 08.
In a recent interview with the men’s trade publication DNR, Beckham said: “I was a bit nervous about doing an underwear campaign,” I’ve not done pictures that reveal so much, but working with the photographers proved to be great fun and I think the pictures will speak for themselves.”
Shot last month by fashion photographers Mert Alas and Marcus Piggott (M&M) in Los Angeles, the sexy shots will debut with a special foldout section in the February edition of Vanity Fair, before a worldwide rollout in magazines and on billboards in major cities around the world.
Mr. Armani has stated: “David has been able to transcend the world of sport and style, he is one of the very few iconic sports people who is as well-known for his talent on the football field as for his style off the field.”
The Emporio Armani Underwear collection has been sold in Europe but in January it will make it’s official U.S. debut. Emporio Armani Underwear will be sold at Macy’s and Bloomingdale’s, as well as on their Web sites and the Emporio Armani site.